NBC (under Comcast Corp) is the copyrighted television stations broadcast the Olympics in 2016 in the US.
Seth Winter - Vice president of the NBC Sports Group Advertising say they are selling advertising interest at a rate faster than the 2012 London Olympics.
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He said that the issues around the Olympics to Rio has made this event pretty much unnoticed. This is the first time the Olympics were held in South America. But the host country Brazil a hard time to make sure the event goes smoothly.
NBC logo outside Rockefeller Center in New York. Photo: Reuters
Brazil is facing a series of problems: political instability, concern about crime in Rio, water pollution, dilapidated infrastructure and services Zika.
"Though people use words to say to this event, everyone knows that there will be Olympics held in South America," Winter said in a press conference in Rio. He also confirmed that the event will help NBC fulfilled its commitments with advertising partners to reach target audiences.
2 years ago, NBC has quick feet 7.65 billion contract for broadcasting rights in the United States six Olympics, from 2022 to 2032. Rio Olympic Winter said would bring profit to the company.
TV stations are very popular sports events live. Companies, too. Because the viewer will not be able to skip ads. NBC said earlier compared to other Olympics, their advertising revenue milestone of $ 1 billion the previous 4 months.